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PRIVACY
Manufacturing

Sales recover for Swift as º£½ÇÊÓÆµ domestic holiday market demand delights after lockdown hit

Strong return to profitability as sales close back in on pre-pandemic levels

Swift Group's Basecamp Six model has just been released.(Image: PTC)

Hull caravan builder Swift Group turned a £7 million loss into a £14 million operating profit as the holiday home market soared post-lockdown.

Sales were up from £145.5 million to £232 million in the year to August 2021, but material and labour strains were highlighted in the competitive regional cluster.

Having seen £115 million of revenue wiped off by the pandemic, major strides were made to get the business back to where it was before it hit, with tools downed for months and showrooms closed. Sales now sit just 11 per cent behind 2019's £260.9 million.

Read more: 'Staycations here to stay' - holiday home builder points to demand, data and emphatic feedback

In his strategic report accompanying the latest results, director James Turner said: “The year reflects a period of operational resilience as the company looked to mitigate the negative impact of Covid-19 and bounce back from the prolonged period of shutdown which occurred during the previous financial year.

“A phased return to the manufacturing operations at the beginning of the financial year allowed the company to capitalise on the favourable market conditions brought about by overseas travel restrictions and the consumer demand of the º£½ÇÊÓÆµ domestic holiday market.”

Strict Covid protocols were highlighted as enabling production to continue throughout the year at the Cottingham site, albeit raising costs by £2.7 million.

Looking forward to what the current year to August 2022 will bring, Mr Turner said: “The directors believe the company is well positioned in its chosen markets to both grow overall market share and continue to be at the forefront of the industry with respect to product development and customer satisfaction.