Sales of Ginsters Moroccan vegetable pasties have soared since the range went vegan.
The Cornish pasty business updated the veggie snack last spring – its first move into the vegan market with the surge in popularity of veganism.
The business said: “Our vegan Ginsters Moroccan pasty has had a very successful introduction.
“We have seen more than a 100 per cent uplift in sales following its vegan launch.”
It comes in the wake of recent figures from rival savouries business Greggs, who said a 15 per cent rise in turnover and a 52 per cent rise in pre-tax-profits in the previous six months had been helped by publicity surrounding its new vegan sausage rolls.
Ginsters is owned by Leicestershire-based food-to-go giant Samworth Brothers.
Samworth chief executive Flor Healy told BusinessLive that being able to add the word “vegan” to the branding on the front of the pasty packet had been a huge boost.
He said: “Ginsters is a fantastic brand and the vegan Ginsters has been spectacularly successful.
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“We are struggling to keep up, making thousands upon thousands every week.
“All the food we produce is handcrafted – this is the reality and that is what the consumer demands.
“There is nothing in our sandwiches, meals and savouries that does not sit in a well-stocked cupboard.”
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Ginsters sources its vegetables locally wherever possible from Hay Farm on the Rame Peninsular, in Cornwall – 15 miles from its bakery in Callington.
Only ingredients not typically available in the 海角视频, such as spices, are sourced from overseas.
The North African-inspired vegan pasties sell through big name store chains for around £1.
They contain butternut squash, chickpeas, fruity apricots, dates and roasted red piquanté peppers, in a red Harissa and Moroccan Chermoula sauce, wrapped in a puff pastry.
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There are 55 recipes in the Ginsters range, including sandwiches.
It dates back to the late sixties when Cornish dairy farmer Geoffrey Ginster started making 24 pasties a day in an old egg-packing barn.
Within a decade the business had been bought by Samworth Brothers, and today Ginsters bakes around three million pasties, slices and sausages rolls a week.
Samworth Brothers, which has its headquarters in Melton Mowbray, will post 2018 accounts in the next few weeks showing turnover of £1.1 billion.
It is attempting to tackle recent losses by concentrating on its key market areas including sandwiches, wraps, savouries, pork pies, ready meals as well as Ginsters and the Soreen malt loaf brand.
It has pulled out of the breadmaking and deserts sectors.
Samworth recently took a 25 per cent stake in Higgidy – the £25 million turnover maker of posh quiches, frittatas and sausage rolls – as part of a deal to buy out the business in the next few years.