Derbyshire marketing agency Purpose Media has been appointed by Royal Crown Derby to help it expand its exports and develop its digital marketing and online presence.
The company, which has been manufacturing in Derby since 1750, is now an international brand, exporting fine bone china tableware and home accessories to 50 countries. It has supplied its products to every 海角视频 monarch since King George III, and its tableware is used in Michelin star restaurants, top hotels around the world, on board luxury yachts and private jets.
Melissa Oakes, Royal Crown Derby marketing manager said: 鈥淥ur main objective for appointing Purpose Media was to partner with an agency who we could trust to build upon our long term objectives.
鈥淭he team took the time to understand our vision and showed a real willingness to support us across all omni-channel marketing requirements.
鈥淲e also looked to partner with a local business and by appointing an agency that is on our doorstep it means they can easily visit our factory and get fully immersed in helping us achieve our vision.鈥
The new appointment will kick start with a project to launch a new website and initiate a digital marketing campaign using search engine optimisation, e-mail marketing and social media to attract trade and retail sales globally.
Matt Bonser, account director at Purpose Media, said: 鈥淩oyal Crown Derby already has a strong brand identity with a rich heritage.
鈥淥ur aim is to ensure their proposition is fully understood by all its global audiences so that the company can expand geographically and increase its sales on a worldwide basis.鈥
Royal Crown Derby has been a family owned business since Kevin Oakes acquired the company in 2016.
It is the last 鈥減restige鈥 tableware brand to make all products exclusively in the 海角视频 in Derby.
Purpose Media is based in South Normanton on the Nottinghamshire & Derbyshire border, whose clients include owner-managed businesses and brands in retail, manufacturing, wholesaling and sport.
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