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PRIVACY
Manufacturing

Ocado swoops for vertical farm start-up Jones Food Company in £17m deal

Tech retailer ploughs millions into fledgling Northern Lincolnshire tech-focused grower

(Image: Scunthorpe Live / Ocado)

Online supermarket giant Ocado has made a multi-million pound investment into Scunthorpe vertical farming start-up Jones Food Company.

The retailer has ploughed £17 million into it and a separate three-way international joint venture Infinite Acres, linking up with US operator 80 Acre Farms and Dutch tech operator Priva Holdings.

Vertical farming involves the production of food in indoor facilities where crops are planted on a series of levels so that they can be densely and efficiently produced.

JFC launched less than a year ago in a converted cold store on Foxhills Industrial Estate, and now supplies produce for 11 million sandwiches a week.

Stacking produce high in the LED-flooded Jones Food Company facility at Scunthorpe.(Image: David Haber/scunthorpelive)

Ocado said it plans to develop new vertical farms near to its current distribution and technology sites, and that they have the potential to be built near to its partners’ supermarkets.

Tim Steiner, Ocado’s chief executive officer, said: “We believe that our investments today in vertical farming will allow us to address fundamental consumer concerns on freshness and sustainability and build on new technologies that will revolutionise the way customers access fresh produce.

“Our hope ultimately is to co-locate vertical farms within or next to our customer fulfilment centres and Ocado Zoom’s micro-fulfilment centres so that we can offer the very freshest and most sustainable produce that could be delivered to a customer’s kitchen within an hour of it being picked.”

The method has surged in popularity due to its sustainability benefits, which include low wastage, the use of less water and the need for much smaller areas of land.