A pair of Birmingham brothers who wowed the Dragons' Den panel earlier this year have secured new funding to support a contract win with Aldi.
Lumberjaxe has agreed a £100,000 finance package with BCRS Business Loans to help it supply its range of barbecue seasonings and sauces to the supermarket giant.
Brendon and Jaydon Manders have supplied 80,000 units of their Backyard BBQ and Moonshine Mango sauces to 1,050 stores across the º£½ÇÊÓƵ.
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Jaydon said: "BCRS Business Loans gave us the opportunity we needed to take our business to the next level.
"The funding they have provided us with allows us to fulfil our first major supermarket contract with Aldi which is a huge milestone for us.
"We are excited about the potential this deal brings, both with sales and attracting other major retailers."
The brothers attended Bartley Green Secondary School and Brendon was previously a mobile barber while Jaydon worked for fast-food chain McDonald's and even won a Bill Gates Award at school for the person most likely to become a millionaire.
The duo founded Lumberjaxe in 2020 during the Covid-19 lockdown in their mother’s kitchen in Quinton with just £100 each.
They create all-natural seasonings and sauces with no preservatives, designed for use in ovens, air fryers and traditional BBQ grills.
Now based in Halesowen, they were inspired by family gatherings centred around their grandad's brick barbecue and the product range takes inspiration from American flavours.
Lumberjaxe's products are stocked in more than 250 º£½ÇÊÓƵ retailers, including Selfridges, Ocado and now Aldi alongside garden centres, butcheries and farm shops and via its website.
They appeared on hit BBC show Dragons' Den in February where they secured a £90,000 investment from guest panellist Emma Grede in exchange for a 20 per cent share.
BCRS Business Loans senior business development manager Louise Armstrong added: "Brendon and Jaydon epitomise the entrepreneurial spirit that drives success in the West Midlands.
"Their journey from a startup to securing major retail contracts demonstrates the power of determination and quality products.
"We're proud to support Lumberjaxe as they scale their business and bring their all-natural seasonings and sauces to customers across the º£½ÇÊÓƵ through major retailers like Aldi."
