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PRIVACY
Manufacturing

Morningside Pharmaceuticals strikes second sponsorship deal with Leicestershire County Cricket Club

Loughborough-based Morningside has taken naming rights to the club’s marquee

India head coach Rahul Dravid (left) and Leicestershire CCC head coach Paul Nixon (right) present Prashant Kavathekar and Niten Dabhade from the Wanless Foundation with signed bats to generate funds

Leicestershire County Cricket Club has launched a new sponsorship partnership which will also help charities and good causes showcase their work during games.

Loughborough-based Morningside Pharmaceuticals has taken naming rights to the club’s outdoor functions venue, which will be known as the Morningside Marquee.

The marquee, which was introduced last summer at the Upton Steel County Ground, in Grace Road, can be by used organisations and community groups during County Championship games to help with their fundraising and awareness activities.

It recently hosted an event to mark the opening of the club’s memorial garden with the Bishop of Leicester Martyn Snow.

The 2022 partnership is part of a dual naming rights agreement for Morningside, which is also sponsor of the Morningside Medical Centre, the club’s on-site treatment facility.

Morningside has sponsored the medical centre since 2016. It provides an open-plan treatment space and an adjoining trauma room for players, featuring match preparation and rehabilitation support, and doubling as a crowd medical facility for use by St John’s Ambulance during match days.

Hundreds of junior cricketers aged between 10 and 18 will also continue be invited to the Morningside Medical Centre to receive further education on sports science and medicine.

Dr Nik Kotecha OBE DL, chairman and founder of Morningside Pharmaceuticals, said: “We’re delighted to be able to enhance our partnership with Leicestershire County Cricket Club by sponsoring the Morningside Marquee, which will provide a valuable space for local good causes to showcase their work and fundraise.