A pharmaceutical company has renewed its sponsorship of a county cricket club’s medical centre – and is marking the deal by offering to teach young players about sports science and medicine.
Morningside Pharmaceuticals in Loughborough will continue to have its name attached to the medical centre at Leicestershire County Cricket Club.
The medical centre opened in 2016 to allow players and visitors to be treated onsite for injuries or other medical issues. It is also used to give players physio treatment.
As the medical centre has become more established, it has developed into a hub for sports science and medicine, and the junior cricketers from the club’s academy are now being invited to visit and learn more about the key study areas.
Dr Nik Kotecha OBE, chairman and founder of Morningside Pharmaceuticals, said: “At Morningside we’re immensely proud to continue our support of the Morningside Medical Centre, which is developing into a valuable sports and education hub.
“We’re passionate about promoting sports, healthy living and team work, as well as education, skills and helping young people into the world of work; which is why this initiative resonates so well with our company values.
“Developing sports science is an essential part of the club’s long term plans and in particular we are very supportive of their focus on how sports and physical activity promotes good health, mental health, wellbeing and team work.
“I hope the ongoing programme to invite the young cricketers into the medical centre to learn about sports science and medicine will inspire them to think about a career in these fascinating education disciplines.”
About 225 young cricketers will benefit from the programme, which is being run through the club’s Academy of Cricket, by strength and conditioning coach Edd Riley-Gibson, and physiotherapist Ryan Smith.
Leicestershire County Cricket Club chief executive Sean Jarvis said: “I would like to thank Morningside Pharmaceuticals for their continued sponsorship of the Morningside Medical Centre, which is a huge part of our ambitions to involve the young people from our Academy in the education and community work taking place at the club.
“Working with the local community, particularly young people, is also very important to us, which is why introducing them to the medical centre’s work is a crucial part of our ambitions to raise awareness of sports science and other sports and medical focused careers.”
