Profits at Maserati's º£½ÇÊÓƵ division have nearly doubled over the past four years as the luxury marque continues its upward sales trajectory.
The Italian car manufacturer, which operates under the Stellantis umbrella, has delivered a pre-tax profit of £326,000 for 2024, rising from £321,000 in 2023, as reported by .
This latest figure represents a significant jump from the £176,000 pre-tax profit recorded in 2020.
Fresh accounts lodged with Companies House also demonstrate how Maserati's turnover climbed from £5.3m to £6.8m during 2024.
The luxury brand's revenue has grown consistently each year following a dip from £6.6m to £4.7m in 2020.
Maserati attributed the turnover boost primarily to increased marketing recharges and expanding demonstration vehicle sales.
The company noted that marketing and promotional activities have intensified as market conditions have strengthened.
Maserati explained: "the company has benefitted from global marketing campaigns by the parent company on newer models including hybrid models of existing ranges."
Marketing recharges expanded from £4.8m to £5.6m whilst demonstration and press vehicle sales surged from £532,000 to £1.1m.
Maserati owner warns of Trump's tariffs hit
Stellantis' portfolio encompasses numerous marques beyond Maserati, including Fiat, Peugeot, Vauxhall, Jeep, Chrysler, Alfa Romeo and Citroën.
Last month, Maserati's parent company warned it would face a €1.5bn (£1.3bn) impact from President Donald Trump's sweeping automotive tariffs this year, despite the trade agreement between the European Union and United States. In a half-year update, Stellantis confirmed that it had already faced levies of €300m on its US exports this year, and anticipates this figure to significantly increase following the US-EU trade agreement.
The €1.5bn impact is at the upper limit of the €1.0-€1.5bn range it provided last week alongside its preliminary results, which also disclosed a 13 per cent decrease in net revenues resulting in a loss of €2.3bn.
In May, Stellantis appointed 25-year veteran Antonio Filosa as its new chief executive, succeeding Carlos Tavares, who was ousted in December after a series of profit warnings following a sales slump.
