A Birmingham manufacturer has secured an exclusive supply deal with one of the 海角视频's most-famous fashion brands.
Dalian Talent has signed a five-year partnership with French Connection to supply its physical and online stores with licensed candles and home fragrances.
Dalian, which is based in Kings Heath, called the deal "a significant milestone" in the company's 27-year history.
The business makes candles for both private label and brand licensing for home fragrance, candle-related home furnishings and personal care products.
Sign up for your free West Midlands newsletter and follow us on LinkedIn
Email newsletters
BusinessLive is your home for business news from across the West Midlands including Birmingham, the Black Country, Solihull, Coventry and Staffordshire.
Click through here to sign up for our email newsletter and also view the broad range of other bulletins we offer including weekly sector-specific updates.
We will also send out 'Breaking News' emails for any stories which must be seen right away.
For all the latest stories, views and polls, follow our
French Connection enlisted the firm to expand its home fragrance category.
The debut collection is being sold across the 海角视频, Europe, India, America and the Middle East, as well as through digital channels, and features eight ranges and gift sets.
The products are made using shea butter, harvested from trees in West Africa.
Most Read
The tie up has also seen the French Connection candles listed by high street fashion staple Next and on its website.
Dalian's chief executive Hamish Morjaria said: "The development of the French Connection home fragrance range was a deeply collaborative process.
"We worked closely with its design team to ensure the collection authentically reflected the brand's values, aesthetics and emerging trends….bringing the first collection to market in just six months."
French Connection's chief executive Apinder Ghura added: "We are delighted to partner with Dalian Talent Group on this exciting venture.
"We look forward to building on this momentum in the years ahead."
Dalian distributes its products across more than 35,000 points of sale in over 100 countries and also has operations in the US, mainland Europe and Asia.