The Land Rover Discovery is the vehicle of choice for Polar explorers, weekend off-roaders and mums on school runs – and it’s now a quarter of a century old.
The Discovery, Land Rover’s family SUV, has clocked up an impressive 25-year milestone, with well over a million produced at the since its launch in 1989.
And to mark the achievement, has unveiled a new Discovery XXV Special Edition as a celebration of the 25th anniversary of the original launch.
Over its lifetime it has been the explorer’s choice; Sir Ranulph Fiennes used an original Discovery in his exhibition to discover the Lost City of Ubar in Oman, while the Discovery 3 was used on the record London-Cape Town drive in 2013, completing the 10,000 mile journey in 10 days.
Phil Popham, Group Marketing Director at Jaguar Land Rover, said: “Since its inception the Land Rover Discovery has been pivotal to the success of the brand and has now become an iconic design in its own right.
“Discovery has led the way in terms of innovation, featuring technologies such as Terrain Response, which made off-roading much more accessible. The Discovery XXV Special Edition is the ultimate in sophisticated versatility and a fitting tribute to the legendary status of this iconic Land Rover.”
By the beginning of 2014 1,088,000 Discoveries had been produced at the Solihull manufacturing plant.
The Discovery has picked up 219 awards to date around the world from both automotive titles and non-automotive bodies alike.
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In 2012 the one millionth Discovery undertook a 50-day, 8,000 mile adventure travelling through more than a dozen countries across Europe and Central Asia, to raise more than £1 million for the International Federation of Red Cross and Red Crescent Societies.
The Discovery has been the vehicle of choice for some of the world’s most famous explorers and adventurers since its launch.
Sir Ranulph Fiennes, Ray Mears, Monty Halls and Polar explorer Ben Saunders are amongst those who have put their faith in the vehicle in some of the world’s most challenging environments.
The 4X4 has also proved popular with search and rescue, police and humanitarian organisations throughout the world, and is used by groups such as the Serious Organised Crime Agency (海角视频), the Royal National Lifeboat Institution and International Federation of Red Cross and Red Crescent Society.
Meanwhile, first announced in September 2013.
The first phase will take on more than 500 semi-skilled production operators to support the production of new vehicles in line with its £1.5 billion expansion plans for Solihull.
The recruitment of the 1,700 new jobs will be conducted in three phases, with the next two phases starting later this year and early in 2015 to take the site’s total headcount to almost 8,000.
Alan Volkaerts, Solihull-based Operations Director at Jaguar Land Rover, said: “Our recruitment drive reinforces our commitment to the 海角视频 automotive industry, which also benefits the wider supply chain and overall 海角视频 economy.”