A company which makes 1.2 million boiled eggs every week is reinventing breakfast with its pre-cooked poached egg range.
Just Egg is selling ready-prepared poached eggs, complete with runny yokes, that you can reheat as your morning coffee brews or eat on the go.
Company founder Pankaj Pancholi spent a year researching the idea before coming up with two different styles – a flat poached egg, called Just Round, for putting in breakfast buns, sandwiches and muffins, and an oval one, Just Oval, which you can eat on toast, put in eggs Benedict or have in a salad.
He said they are now on sale in 300 Morrisons stores as well as posh cafes in London and around the 海角视频.
Anticipating growing demand, his business, Just Egg, which is based in Hamilton, Leicester, is investing £300,000 in a new factory to cook, chill and vacuum pack the eggs – which are all laid in the 海角视频 by free range chickens.
And because they are pasteurised they can last for around a fortnight.
Just Egg currently employs 65 people preparing around 200,000 boiled eggs each day for supermarkets and sandwich makers, along with around 20 tonnes of egg mayonnaise a week.
It also makes pickled eggs and supplies boiled eggs to Scotch egg makers.
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Mr Pancholi said: “We were the first company in the 海角视频 to launch ready-made poached eggs.
“This product is not only British, but free-range and has the Lion mark, so ticks all the boxes.
“Some one suggested we should look at this a couple of years ago and that’s when we started thinking about it.
“People love runny eggs and this is the way forward. People either know how to cook poached eggs or they don’t and there are so many gadgets or suggestions to use things like vinegar, which either work or don’t.
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“This is a convenient alternative and they can be heated and on the table in three to five minutes.
“Life is a rush, rush, rush for most people. So when you are making your morning coffee you can put one of these in another mug of boiling water to heat up.
"So it takes two or three minutes to make your coffee, two or three minutes to make your toast and two or three minutes to make a perfect poached egg."
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The new range has now picked up its first accolade after being named food innovation of the year at last week’s National Egg & Poultry Awards at London’s Royal Garden Hotel, in Kensington.
Judges were bowled over by the “consistent, high quality” and the “simplicity and ease” with which it can be prepared.
Mr Pancholi said the overall business had had a turnover of around £8 million for the past two years which he hoped would grow as demand for the poached eggs grew.