Jones Village Bakery is creating 50 new jobs after landing new contracts in the Middle East and Australia. The Wrexham-based business said its exports are forecast to break the £10m barrier this year. Recent export deals include supplying gluten-free products to seven Gulf States in the Middle East.
Earlier this year the company started shipping products to Australia where the company’s pancakes are being sold across the country. The bakery is also experiencing surging demand from Europe, particularly in France, Germany, Belgium and Holland.
It is also supplying a worldwide network of around 200 M&S stores – as far afield as Hong Kong, Singapore and the Middle East – which are selling its crumpets, scones, pancakes, bagels, rolls, Welsh Cakes and pikelets.
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Commercial director Lesley Arnot said: “Our exports are doing really well for us and we are going from strength to strength in all the different countries that we’re dealing with and we’re adding a few more on the order book. We’re also enjoying success in the Middle East where we’ve launched across several different countries with two different retailers out there.
I’m absolutely delighted with the way things are developing – and there’s much more to come as well. We have some really good foundations for expansion into other export markets.”
Chief executive Robin Jones said: “Exports are really taking off and the team are doing an absolutely brilliant job, finding some great partners and distributors. Our target of increasing overseas sales to £10 million is very realistic with the way things are going in Australia, the Middle East and Europe. It’s really exciting.
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“We make really, really good quintessential British products and there’s clearly a growing appetite for them at home in the 海角视频 but also abroad
“It’s wonderful to think you can buy Village Bakery products in so many places across the world, whether that’s Australia, Hong Kong, Singapore or across so much of mainland Europe.
“This is all creating extra volume here so it feeds into sustaining existing jobs and creating new ones which all adds up to boosting the local economy here in Wrexham.”
The company’s success with overseas sales has been recognised by the Welsh Government with a Welsh export champion validation.
Over the summer Frency bakery firm Menissez acquired a controlling stake in the business, a deal providing an exit for 海角视频 private equity firm Limerston Capital.