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Digger-giant JCB has launched a new range of electric products as it expands its range of zero-emissions machines.

The wraps came off four brand new electric machines at the company's world headquarters in Rocester, Staffordshire at JCB's first virtual product launch yesterday (18th).

The unveiling came on the day that the º£½ÇÊÓƵ Government outlined its 10 point plan for a green industrial revolution, which includes the intention to build on the º£½ÇÊÓƵ's strengths in electric vehicles and hydrogen.

A JCB spokesman said: "JCB is supportive of the º£½ÇÊÓƵ Government's ambitious plans to make strides towards net zero by 2050 and the JCB products unveiled today will play a crucial role in the future as JCB strives to achieve zero emissions as part of its Road to Zero programme."

Among the new machines to be unveiled by JCB - which has factories in Staffordshire, Derbyshire and Wrexham - is a fully electric Loadall telescopic handler - a machine which is used for lifting and placing loads on construction sites and on farms.

Its launch comes 43 years after JCB first launched its diesel-powered Loadall range.

JCB chief innovation officer Tim Burnhope said: "JCB has taken a pioneering lead in the move to electric propulsion in construction, agricultural and industrial machinery, having already successfully launched an electric mini excavator and electric forklift to the market.

"We are delighted to be launching more electric machines with no compromise in performance or productivity. We are very excited about the prospects for new our electric range."

JCB also unveiled a one-tonne site dumper for transporting loads around construction sites and a walk behind mini dumper as well as a new version of its successful electric mini excavator which now comes complete with a cab for colder climates.