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Hull bakery Jackson's removes palm oil from major bread brand

Palm oil production has hit the headlines on numerous occasions for the negative impact it can have on the environment

David Balmer, managing director at Jackson’s Yorkshire’s Champion Bread(Image: Mark Kensett Photography Ltd)

Hull bakery Jackson's has announced the removal of palm oil from one of its biggest bread ranges.

Jackson’s Yorkshire’s Champion Bread will see its new palm-free range hit the shelves in all major retailers in Yorkshire this week, and will reveal fresh new packaging to announce the move.

Palm oil production has hit the headlines on numerous occasions in recent months, for the negative impact it can have on the environment.

Oil palms grow well in tropical regions often home to rainforests, and the destruction of habitats home to endangered species including orangutans, rhinos and tigers to make way for new plantations is a major cause for concern.

Jacksons’ Yorkshire Champion Bread is the first mainstream bread brand in Britain to be completely palm-free.

David Balmer, managing director at Jackson’s Yorkshire’s Champion Bread, said: “While we’ve only ever used sustainable palm oil in our products, the people who buy our bread have demanded more.

Jackson’s Yorkshire’s Champion Bread will see its new palm-free range hit the shelves in all major retailers in Yorkshire(Image: Mark Kensett Photography Ltd)

“Our mission was to remove palm oil from all of our products, without compromising the delicious taste and freshness of our much-loved bloomers and rolls. 

“We’re thrilled that we’ve achieved what we set out to.”