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PRIVACY
Manufacturing

Home baking supplier creating 35 new jobs after investing £3m in new premises

Lockdown home baking has seen a huge jump in demand for firm’s products

Jag Sanghera and Peter Gillanders of Food Innovations Baking Group

A business that makes home baking products for clients such as Tesco, J Sainsbury, Asda, Morrisons, Waitrose and Aldi is creating 35 new jobs after investing in new, bigger premises.

Food Innovations Baking Group – which supplies food and non-food baking products under licence, private label and own brand – has invested £3 million bringing together nine production units into a single new facility on Panattoni Park in Eastwood, Notts.

As well as making own label products for big supermarkets, the business makes products under its own brands including The Cake Professional, M&B Sugar Paste, Perfect Pastry and Doric Cake Crafts.

It also makes Love Hearts Cupcake Kit, Drumstick Squashies Cupcake Kit and Love Hearts Shortbread Biscuit Kit under a licence with sweet maker Swizzels Matlow.

The investment has created a number of additional dedicated lines and helped it expand its product development kitchen to give it more capacity to bring new baking kits and other products to market.

Backed by Ardenton Capital, the company now wants to recruit 10 technical and product development staff, with a further 25 roles available in production, ranging from general/skilled operatives to line and area leaders.

Training and development will be offered to new starters, with progression routes in place across the group’s rapidly growing three º£½ÇÊÓÆµ sites.

Jag Sanghera, HR manager at Food Innovations Baking Group’s Nottingham site, said: “Demand for our range of products has really accelerated during Covid-19 and this prompted the need for a purpose-built central facility in Nottinghamshire that will give us the platform for the next twenty years.