A designer kitchen company has made international headlines after helping fit out the new Hollywood home of movie stars Mila Kunis and Ashton Kutcher.
The A-list couple have been showing off their amazing new Beverley Hills property – complete with a Sebastian Cox kitchen fitted by .
The kitchen featured in an Architectural Digest magazine spread about the stars’ sustainable, farmhouse style new home, which has been followed up by news outlets around the world.
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The main deVOL workshop and showroom are in the historic Cotes Mill, near Loughborough, and the £15 million turnover business has two showrooms in London’s trendy Clerkenwell and another in the fashionable No-Ho district in New York’s Manhattan.
海角视频 turnover is expected to hit £20 million this year, with the US side of the business set to be worth about £3 million.
Not only is deVOL growing its base at home and in the States – overall it now employs 250 people – but founder Paul O’Leary and the team have just finished filming a fly-on the wall series for the Discovery+ TV channel, which is set to be broadcast this summer. The show is called Love of Kitchens, and there will be eight episodes.
Paul said most stars that had deVOL kitchens fitted preferred to stay tight-lipped about their properties, so it was pleasing to see the Kunis/Kutcher home being publicised, with one of his designs taking pride of place.
The kitchen they chose is made in collaboration with British fine furniture maker and environmentalist Sebastian Cox.
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The range won the Homes and Garden kitchen design of the year award when it launched in 2016, and the kitchens cost between £20,000 to £100,000.
Paul said: “Mila Kunis told us she found out about us on Instagram at 4am one morning.
“She and Ashton Kutcher have gone very rustic in their home, with lots of rough wood on show and they’ve taken some of deVOL designer Helen Parker’s stools as well.
“Our Sebastian Cox kitchen is very unusual – it’s not made with panelled doors, or in a shaker or Georgian-style, but it’s made with dyed, rough-sawn wood.
“There are no cornices or beading or fascias, and there aren’t even any handles – it’s all very linear and minimalist.
“We started the collaboration with Sebastian Cox because his name means so much in furniture design circles, and the range champions what he does because it’s made from British timbers that are not generally used for cabinet making.
“Because of those environmental roots it’s been really, really popular with people including film stars, Bond movie directors, Oscar winning directors – very successful people who are in the creative industries.”
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Paul said as well as working with movie stars he has just finished filming the new TV series, which he has been co-producing and co-editing for Discovery+, via the US Magnolia home and garden network run by American celebrity home designers Chip and Joanna Gaine’s – who he said love what deVOL do.
Paul said: “It’s taken more than a year to film, with Covid breaks in between, and it will be launched in the US first before the end of June and available in the 海角视频 soon after that.
“They want two series, but we were exhausted by it.
“I think it’s really going to help our online sales in the States, because we have been shipping a lot of deVOL accessories out there.
“Our typical American customers are in New York and Los Angeles mainly, and this channel is probably watched mainly by Middle America, so it could be a whole new client base for us.
“Brochure requests in the US have already gone through the roof – just following the talk about this TV programme – and we are geared up for demand for the products that sell alongside the kitchens, which includes things like our lighting, ceramics and ironmongery.
“We have been expanding on all of these products, and sales have gone crazy.”
In the Architectural Digest article Mila Kunis said: “We wanted a home, not an estate.”
While her husband said: “We wanted the house to look like an old barn, something that had been here for decades, that was then converted into a house. But it also had to feel modern and relevant.”