East Yorkshire holiday home manufacturer Victory Leisure Homes has launched the second in a suite of luxury lodge transformations as it aims for a younger market.
The Rix Group company, with operations in Gilberdyke and Hull, has revealed The Faraday, said to be inspired by high-end Scandinavian design.
The ‘reimagined’ lodge features two bedrooms, a master bathroom and an en-suite, as well as a utility room - for ‘real life scenarios’.
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Shirin Kemp, director of marketing and PR, said: “Last year, we took the opportunity to pause and reflect on our range to really consider what the next phase of our luxury leisure home range could be.
“The average age of holiday homeowners is getting younger – and this trend is only predicted to continue, as the staycation boom shows no sign of slowing down. This new demographic of customers have new requirements and we have to adapt.
“In response, we’ve reimagined our collection of high-end, contemporary lodges to redefine luxury and give our buyers a space curated for them - while also incorporating the classic, timeless features no holiday home can be without.”
Mary Crewther, head of design, told how black accents contrast with herringbone flooring in the contemporary style, bringing a light and modern feel - while full-size bath and wine glass racks bring luxury.
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And while an open plan living, kitchen and dining area will undoubtedly appeal, one of the smallest elements is bringing pride to the team.
Mary said: “I’m incredibly proud of the clever storage solutions we’ve managed to integrate into the utility room – keeping it looking chic and clean.
“The utility room was an important space for us to include. Holidaymakers need a space that’s ready for real life – muddy boots and sandy sandals – and the Faraday’s utility room is prepared for anything life throws at it.”
Victory now employs more than 400 people across the dual sites, one of several major players in a key industry that has developed over more than half a century. It has roots in timber import and skills following major post-war building efforts after Hull was badly bombed.