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Manufacturing

Historic British motorcycle manufacturer Norton launches 拢1m crowdfunding push

Castle Donington-based firm seeking cash injection to fulfil orders and fuel innovation

Norton produces hand-built motorcycles at its Castle Donington factory(Image: Jason Critchell)

A historic British motorcycle manufacturer has launched a crowdfunding campaign to raise £1 million to fulfil a pipeline of orders and invest in research and development.

Norton Motorcycles, based at Donington Hall, Castle Donington, on the Derbyshire/Leicestershire border, is seeking the investment through crowdfunding platform Crowdcube.

The Norton brand dates back to 1898, when it started out as a manufacturer of “fittings and parts for the two-wheel trade”. By 1902 the company had started manufacturing motorcycles.

The brand has been under the ownership of chief executive Stuart Garner since 2008. He has since established the factory at Castle Donington, which employs around 100 people.

After relaunching under his ownership, the Norton brand has re-established itself with its range of British designed, engineered and hand-built bikes, including models such as the V4SS and Atlas.

Some of the money would be used to help Norton deliver its £30m order book(Image: Jason Critchell)

Today, the firm exports its products to 26 territories and has a £30 million order book.

According to the firm, it would use the money raised through Crowdcube to increase production of its V4 and 650 range and fund future innovation.

The Norton brand has re-established itself under the ownership of chief executive Stuart Garner(Image: Will Johnston)

It is now appealing to motorcycle enthusiasts, fans and the wider community to invest in the brand. The move follows the company giving £1 million worth of shares to its staff.