The company behind the fart-filtering underpant has come up with a banana-shaped insert that lets you trump on a plane without causing a stink.
The team at Shreddies has designed a foam wedge called the Carbonana that you stick in the back of your pants to filter out flatulence smells.
It contains a carbon lining that captures odours giving wearers the confidence to travel - even if they suffer from wind problems.
The new product was the idea of entrepreneur Paul O’Leary, inventor of the fart-filtering Shreddies underpant and spin-off pyjamas and jeans, and the flatulence cushion.
Paul came up with the Leicestershire-made fart pant to help with his own tummy issues, and hundreds of thousands have now been sold.
The business also supplies incontinence pants.
Paul, who has his own designer kitchen company with a new branch in New York, has always been proud of the small part he has had in making people’s lives easier with his flatulence filtration products.
He felt that air travellers should be able to be up in the clouds without assaulting the noses of fellow passengers.
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Over the past few years he has helped lots of people suffering with stomach-related illnesses such as IBS, colitis and crohn’s disease.
Paul said: “Helping customers with the embarrassing side effects of these illnesses is Shreddies’ main goal and we hope to continue creating innovative products.”
He came up with the Carbonana idea on a flight to New York., when he discovered that the carbon in his normal fart pants and fart-filtering jeans confused airport scanners - leading to a couple of uncomfortable frisks.
He realised the alternative of changing into and out of his fart pants on either side of security was two much of a hassle, so he came up with the removable banana pad instead.
And he said they could prove doubly important as apparently, at around 6,000-8,000 feet aeroplane pressure can cause swelling of the gases in your body, and the inevitable consequences.
Paul cited Niket Sonpal, New York City-based gastroenterologist and professor of clinical medicine at Touro College, who said that at higher altitudes, the gas in our intestines expands by up to 30 percent - and needs to go somewhere.
Richard Woolley, managing director at Shreddies, said: “This is a real game changer for air travel.
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“The Carbonana will improve passenger comfort for all on board.”
The wedge is lined with activated carbon cloth, covered in a jersey fabric and is able to be washed and reused.
It costs £19 and comes in black and nude colours.
Paul O’Leary founded Shreddies back in 2009.
Two years ago he came up with a fart-filtering cushion offering discreet filtration wherever you need it in the car, the office or in the home.
Shreddies products are manufactured in their Leicestershire home at Cotes Mill, just north of Loughborough, and the business now has distributors in more than 20 countries.
The pants have previously made global headlines for their quirky branding.
Some people see them as a humorous gift for a flatulent loved one, while others say they have been life-changing – allowing them to leave the home in confidence after years worrying about letting out smells.
Shreddies saw a peak in sales six years ago after an ad campaign featuring a handsome man sniffing the backside of a beautiful woman gained worldwide publicity.