An Exeter manufacturing company has invested more than £1.4m in new machinery to meet increased demands for its products.

HEL Performance, which exports globally ,designs, engineers, manufactures and distributes braking products and services for the automotive industry. It produces all of its mainline stainless steel and aluminium products on its own machines from its factory near Whitestone, on the edge of Exeter.

Like this story? Why not sign up to get the latest South West business news straight to your inbox.

The company, which was established in 2000 and employs around 30 people at its headquarters near Exeter, distributes to more than 90 countries worldwide. Its stainless-steel brake lines are used in Moto GP and World Super Bikes.

HEL Performance has also invested in four new Star CNC SW 20 sliding head lathe machines, which are used to create its stainless-steel banjo fittings. This recent investment is hoped to reduce production time to 100 seconds each.

Simon Lane, chief executive of HEL Performance, said: “We continue to invest in our facility to meet the increasing need of our customers. Through this investment we will be able to produce 1.25 million more banjo fittings per annum. Bringing in four new machines mean that we’ll have one of the largest amounts of Star CNC machines in the Ƶ increasing our manufacturing capability.

“Our business has steadily grown since we were established more than 25 years ago and we’re grateful to everyone who continues to purchase our products. Throughout this time, we have remained committed to our roots in Exeter and produce and distribute all metal products from our own headquarters. We’re very proud to be from Devon and fly the flag for our county across the world.”

HEL Performance has recently become the new front of shirt sponsor for Exeter City Football Club, taking up the high-profile sponsorship in the year the club celebrates 20 years of supporter ownership.