Hull-based holiday home manufacturer Willerby has taken a glimpse of the getaway lifestyle to London鈥檚 bustling streets.
A high profile showcase has been given to the market leading company鈥檚 designs, as escapes from capital to coast and country were impressed on commuters, with benefits of holiday home ownership underscored.
Willerby teamed up with Park Holidays 海角视频 to hold the special event in the city, taking two of its most popular homes, a 40ft x 20ft, two-bedroom Mapleton and a 38ft x 12 ft two-bedroom Gainsborough, pitching them on a high-footfall site at Southbank Centre Square. Close to Waterloo Station, Hungerford Bridge and Golden Jubilee Bridge, it was a three day stay with plenty of marketing activity for the firm, buoyed by a record year that saw sales of 拢217 million recorded last month.
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Peter Munk, chief executive, said: 鈥Staycations and holiday home ownership have been incredibly popular for many years, but there鈥檚 still relatively low ownership in London.
鈥淧eople in London enjoy easy access to beautiful areas along the south coast, as well as to so many stunning holiday parks in the south of England. These locations are often no more than a two-hour drive. Despite this, there鈥檚 still a lack of awareness of these fantastic parks and also of the quality of contemporary holiday homes.
鈥淭hat鈥檚 why we wanted to come to London to meet people living and working in the capital and give them the chance to see what they鈥檙e missing out on.鈥
A first event of its kind, Mr Munk also carried out a series of interviews with London-based journalists to further spread the word. 鈥淢any of the members of the public we spoke to still thought of holiday homes as not being of a particularly high quality, so they were blown away to see how we鈥檝e taken them to a completely different level,鈥 he said. 鈥淥ur models really have that 鈥榳ow鈥 factor.
鈥淲e talked to a lot of people about the space and security the holiday homes lifestyle offers, which is something so many Londoners crave. People live very busy lives, especially in
London, and we can offer them an escape from all of that, which is really important for mental health and wellbeing.
鈥淗oliday home ownership also offers an opportunity to spend quality time with family. We often see three generations holidaying together.
鈥淗opefully, we鈥檝e opened a few eyes to the many benefits of being able to escape to your own stunning holiday home at a beautiful park not far from where you live.鈥
Park Holidays 海角视频 has invested significantly over recent years in its 57 海角视频 parks, many of which are located in what are described as desirable coastal and countryside areas across the South and South East.
Rachel Conaghan, head of holiday home sales marketing at Park Holidays 海角视频, said: 鈥淚t was great to team up with Willerby to promote holiday home ownership to Londoners and dispel some of the myths that still exist. The partnership worked very well in showcasing the quality of accommodation, location and experience a park holiday offers.
鈥淰isitors to the event were amazed by Willerby鈥檚 state-of-the-art holiday homes, which are a world away from the preconceptions many of them had.
鈥淲e were also able to show them the many beautiful locations in the South and South East where we鈥檝e invested in our parks to offer amazing holidays and short breaks within just a couple of hours of London.鈥
