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Manufacturing

Cranswick raises performance expectations after a very Merry stay-at-home Christmas

Pork specialist is benefiting from the continued shift to home eating

Cranswick chief executive Adam Couch.(Image: Morrison's / Cranswick Plc)

Cranswick’s Christmas performance has propelled the business beyond its annual expectations as the continued shift to in-home eating during the pandemic saw sales surge further.

The Hull-headquartered pork specialist said strong revenue and earnings momentum delivered during the first half of the financial year continued during the 13 weeks to December 26. It was enjoying a 21 per cent uplift.

Adam Couch, chief executive of the FTSE-listed company, released the third quarter trading statement on Thursday. He said: “Performance over the festive trading period was robust and ahead of the same period in 2019, reflecting a well-executed Christmas plan, supported by exemplary service levels to our customers and tight cost control.”

Results for the major supermarket supplier were aided with the º£½ÇÊÓÆµ pig price continuing to ease during the period, ending the quarter nine per cent lower than at the same stage last year.

Far East sales slacked due to output being directed to the º£½ÇÊÓÆµ market, and the temporary suspension of export licences at Northern Ireland and Norfolk sites due to Covid outbreaks.

Northern Ireland’s was reinstated in November 23, with Norfolk anticipated in the coming weeks.

Sausages cooking - sales are sizzling for Cranswick. (Image: Getty Images/iStockphoto)

Mr Couch said: “The safety and wellbeing of our colleagues remains our priority. We have delivered another strong quarter of growth during which we have supported our customers by delivering excellent service levels to ensure full availability of our products both in store and on the fast-growing online channel. None of this would have been possible without the incredible support of our colleagues across the business and on behalf of the board I thank them for their continued commitment and dedication.

“Our outlook for the current financial year is now expected to be ahead of our previous expectations. Our continued positive progress reflects the substantial ongoing investment in our asset base and the quality and capability of our colleagues.”