Grimsby is gearing up to continue to feed the nation with fish.
That’s the message from the top of the industry as coronavirus impacts the trade dramatically - in vastly differing ways.
Retail is enjoying a rush akin to Christmas, while the foodservice suppliers - to restaurants, hotels and events venues - have seen orders drop by up to 80 per cent.
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Shifts in working, potential business collaboration and potential closures and consolidation are thought likely.
Simon Dwyer, secretariat at Grimsby Fish Merchants’ Association, said: “The over-arching message is Grimsby is gearing up to continue to feed the nation with fish.
“There has been a dynamic change in a matter of days, where those merchants supplying the restaurants and catering wholesalers that would supply football matches, events and weddings, for them trade has bombed completely and that has left several processors with some extremely big challenges. Overnight sales volumes have fallen by 75 to 80 per cent.
“However, the main processors in the town who are servicing the retail sector have seen volumes uplift significantly to something along the lines of Christmas-type levels. That’s a positive.”
Online sales for those with the capability have also increased - with work underway with the local enterprise partnership to aid quick take-up and presence building, with the independent and mobile fishmongers “exceptionally busy”. Though fears over a London lockdown have been aired. They are being taken up with Defra.
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Looking ahead, Mr Dwyer said: “We’ve had good supply this week from Norway and Iceland, and we are expecting supplies to continue from Norway with trucks next week and we are expecting slightly smaller supplies coming in from Iceland. It will go direct to processors or be sold on the auction market.
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“There is a recalibration of demand, retailers don’t tend to buy off the fish market, it tends to be food service. The channels may change.”
The Seafood Grimsby & Humber board member is working with fishing organisations in Iceland and the Norwegian Seafood Council, and is told supply routes with logistics are in “good order and working well”.
Here too, ensuring receipt is key, with the town providing the seafood for 70 per cent of the º£½ÇÊÓÆµ via the likes of Young's Seafood, Seachill - home of the Saucy Fish Co brand - and New England Seafood International, as well as a host of owner-operated entities feeding into all the major supermarkets.
“We have been in touch with ABP to discuss port operation and the capability to accept and discharge vessels and allow transport on to deliver the fish,” Mr Dwyer said. “We are covering all that off. “Every day is a different story. The food service is really hurting. I expect to see people who have been working in businesses supplying the food service, might end up working with businesses supplying retailers. There may be collaboration between them, but it isn’t simple with certification and standards set by the retailer.”
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He is also in constant dialogue with industry organisation Seafish. It is working with Nigel Barden, the foodie-presenter and seafood ambassador who has compered the past two º£½ÇÊÓÆµ Seafood Summits, and will be appearing on different radio shows to promote consumption.
“People who regularly eat fish and have that fish cooked for them and put in front of them may find themselves stuck at home,” Mr Dwyer said. “The fish and chip trade is holding up, and we hope that continues.”