Grimsby is gearing up to continue to feed the nation with fish.
That鈥檚 the message from the top of the industry as coronavirus impacts the trade dramatically - in vastly differing ways.
Retail is enjoying a rush akin to Christmas, while the foodservice suppliers - to restaurants, hotels and events venues - have seen orders drop by up to 80 per cent.
Shifts in working, potential business collaboration and potential closures and consolidation are thought likely.
Simon Dwyer, secretariat at Grimsby Fish Merchants鈥 Association, said: 鈥淭he over-arching message is Grimsby is gearing up to continue to feed the nation with fish.
鈥淭here has been a dynamic change in a matter of days, where those merchants supplying the restaurants and catering wholesalers that would supply football matches, events and weddings, for them trade has bombed completely and that has left several processors with some extremely big challenges. Overnight sales volumes have fallen by 75 to 80 per cent.
鈥淗owever, the main processors in the town who are servicing the retail sector have seen volumes uplift significantly to something along the lines of Christmas-type levels. That鈥檚 a positive.鈥

Online sales for those with the capability have also increased - with work underway with the local enterprise partnership to aid quick take-up and presence building, with the independent and mobile fishmongers聽 鈥渆xceptionally busy鈥. Though fears over a London lockdown have been aired. They are being taken up with Defra.
Looking ahead, Mr Dwyer said: 鈥淲e鈥檝e had good supply this week from Norway and Iceland, and we are expecting supplies to continue from Norway with trucks next week and we are expecting slightly smaller supplies coming in from Iceland. It will go direct to processors or be sold on the auction market.
鈥淭here is a recalibration of demand, retailers don鈥檛 tend to buy off the fish market, it tends to be food service. The channels may change.鈥
The Seafood Grimsby & Humber board member is working with fishing organisations in Iceland and the Norwegian Seafood Council, and is told supply routes with logistics are in 鈥済ood order and working well鈥.
Here too, ensuring receipt is key, with the town providing the seafood for 70 per cent of the 海角视频 via the likes of Young's Seafood, Seachill - home of the Saucy Fish Co brand - and New England Seafood International, as well as a host of owner-operated entities feeding into all the major supermarkets.

鈥淲e have been in touch with ABP to discuss port operation and the capability to accept and discharge vessels and allow transport on to deliver the fish,鈥 Mr Dwyer said. 鈥淲e are covering all that off. 鈥淓very day is a different story. The food service is really hurting. I expect to see people who have been working in businesses supplying the food service, might end up working with businesses supplying retailers. There may be collaboration between them, but it isn鈥檛 simple with certification and standards set by the retailer.鈥
He is also in constant dialogue with industry organisation Seafish. It is working with Nigel Barden, the foodie-presenter and seafood ambassador who has compered the past two 海角视频 Seafood Summits, and will be appearing on different radio shows to promote consumption.
鈥淧eople who regularly eat fish and have that fish cooked for them and put in front of them may find themselves stuck at home,鈥 Mr Dwyer said. 鈥淭he fish and chip trade is holding up, and we hope that continues.鈥