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PRIVACY
Manufacturing

Canadian group swoops for Birmingham CBD firm in £10m deal

Aston-based Vitality CBD has been bought out and will now focus on increasing European markets

(Image: Niall Carson/PA Wire)

Birmingham wellness company Vitality CBD has been bought out by a Canadian group for £10.2 million.

Vitality, which is based in Aston, manufactures and sells a range of products such as creams, oils and sweets made from cannabidiol, commonly known as CBD, a natural substance extracted from hemp.

It has been acquired by the European arm of Toronto-headquartered Yooma which also develops CBD and wellness products.

In the six months to July, Vitality, which has listings with household names such as Boots, Asda and Lloyds Pharmacy, had gross turnover of £1.6 million and EBITDA of approximately £300,000.

Yooma said there were significant synergies to be had between the two companies and the focus would now be on Vitality CBD growing revenue and margin in the second half of 2021 and expanding distribution to other European and international markets.

This is the first acquisition since Yooma completed the listing of its shares on the AQSE Growth Market in London earlier this month.

Chairman Lorne Abony said: "Completing the acquisition of Vitality is the first step of the strategic plan the company outlined to investors at the time of our º£½ÇÊÓÆµ financing and dual-listing - to buy and build companies globally.