A Birmingham entrepreneur who founded a vegan beauty products company for people with textured and afro hair has secured a £50,000 investment on hit BBC show Dragons' Den.
Kameese Davis appeared on tonight's edition of the show to pitch for backing for her company Nylah's Naturals.
She was inspired to launch the business by her daughter Nylah who has eczema and is sensitive to a lot of hair care products available on the market.
Viewers saw an emotional Ms Davis pitch the business and outline her plans to expand the range as she strives to secure a high street listing with Superdrug.
The mum of two asked for £50,000 in exchange for a 20 per stake in the company which manufactures all of the products in the 海角视频.
Birmingham Post Business Awards 2021
The Birmingham Post Business Awards are back for 2021 and The event will be held online only on Tuesday June 15 and will celebrate businesses and individuals across 12 categories including our overall Company of the Year and a special covid award.
The deadline to enter the awards is Monday April 19 and sponsorship opportunities are also now available. Please email paige.jackson@reachplc.com for details and follow the hashtag #BPBAwards for updates on social media.
The ceremony will be hosted on our new virtual events platform The Awards Room which gives nominees and sponsors the chance to experience real-time networking and hear from speakers.
All of your attendees will be placed together on your own table and you can invite people from outside your group to join you during the event.
Your table will also have private chat, allowing you to communicate with your colleagues during the awards. For more information about our Business Awards and other events please visit
After receiving some positive feedback from the dragons but failing to secure an offer from four of them, she agreed a deal for all of the money in exchange for a 40 per cent stake in the business with Sara Davies.
The founder of craft products supplier Crafter's Companion then said she would drop that down to 30 per cent if she received her investment back within the first 18 months.
Most Read
Ms Davis, who previously worked as a careers adviser and development trainer, told BusinessLive: "I founded the company in 2013 but did not launch it until 2018.
"I spent five years in the lab, researching black hair needs, the market and raw materials that were best able to meet my requirements.
"I excluded more than 2,000 ingredients from my formulations which challenged my chemist to think outside of the box.
"I was determined to create products that were clean and effective and this took some time. For me, Nylah's Naturals has always been personal.
"I started it as a way to show my love and care for my daughter by creating a line of products that cater to her hair and highlight her natural beauty."
She added: "My experience on Dragons' Den was very intense and it has definitely helped strengthen my resilience, belief in my brand and my mission.
"Pitching to investors is always a tense experience but in the den there is an added pressure of knowing that your pitch will be viewed by millions which can cause emotions to run high.
"Being an entrepreneur is not an easy task and knowing that the odds of securing investment are not on your side adds additional pressure."