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PRIVACY
Manufacturing

Avid Technology boosted by Government package to revive automotive sector

Northumberland firm is one of 10 projects that is sharing £73.5m of Government help at a time of unprecedented challenges for the automotive sector

Avid Technology (Image: Unknown)

A North East company has received a multimillion-pound funding package as part of a scheme to help the automotive industry bounce back from its worst slump in decades.

Cramlington’s Avid Technology - a specialist in electrified powertrains - is one of 10 companies sharing a £73.5m Government package that aims to develop new technologies to cut carbon emissions.

The project will see Avid improve the efficiency of its electric motor and improve manufacturing processes so that the company is able to make 100,000 motors per year at reduced costs.

The support was announced by Business Minister Nadhim Zahawi at an automotive summit where representatives of the car manufacturing sector spelled out an unprecedented crisis in the industry.

More than 6,000 º£½ÇÊÓÆµ automotive job cuts have been announced in June as a result of lockdowns, closed markets and shuttered plants, while a member survey from the the Society of Motor Manufacturers and Traders (SMMT) has indicated that up to one in six jobs in the sector are at risk of redundancy.

The Nissan plant at Sunderland and the nearby Envision AESC º£½ÇÊÓÆµ electric battery plant are among those to have announced job cuts, and the North East would be among those hardest hit if the warnings on the automotive sector came to fruitition.

Industry bosses have called on the Government to address the challenges with a support package for the entire sector to help drive demand and ease cashflow.

Measures would include unfettered access to emergency funding, permanent short-time working, business rate holidays, VAT cuts and policies that boost consumer confidence.