Premier League football club Aston Villa have signed a new commercial kit contract with North West sportswear brand Castore.

The club has struck a deal with the Manchester-based company to supply its kits for the 2022/23 season.

The new partnership sees Castore supply the Birmingham club with kits across all of its men's, women's and academy teams along with Villa-branded training and leisure wear.

The new home kit will be unveiled ahead of Villa's pre-season tour to Australia in July, giving supporters the chance to see it in action ahead of the new season.

Want more business news straight to your inbox?

BusinessLive is your home for business news from around the country - and you can stay in touch with all the latest news through our email alerts.

You can sign up to receive morning news bulletins from every region we cover and to weekly email bulletins covering key economic sectors from manufacturing to technology and enterprise. And we'll send out breaking news alerts for any stories we think you can't miss.

Visit our email preference centre to sign up to all the latest news from BusinessLive.

Two alternative match kits to the side's famous home colours of claret and blue will be released in the coming months.

Castore already works with sporting teams and personalities such as McLaren F1, England Cricket, Saracens Rugby and tennis star Sir Andy Murray.

Nicola Ibbetson, chief commercial officer at Aston Villa, said: "This is a landmark partnership for the club, joining with an exciting British brand which understands our ambition and strategy.

"Ensuring we can provide high-quality sportswear for both our players and supporters is crucial to the club.

"Over the past four seasons, our shirt sales have increased four-fold as our supporters around the world have reconnected with the club and we are delighted to continue this journey with Castore."

Pascal Lafitte, director of partnerships at Castore, added: "Aston Villa is the perfect fit for Castore due to their growth ambitions and relentless desire to innovate, on the pitch and with their partners, and we are beyond excited to be partnering with the club.

"We can't wait to get started with them next season and challenge each other to push the boundaries of everything we will do together."