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Manufacturing

£20m expansion for family cleaning brand Astonish as it targets international markets from new base

New 120,000 sq ft facility to open its doors later this year for West Yorkshire second-generation firm

Astonish's new base in Bradford is making good progress. The team anticipates being in before the year-end. (Image: Astonish / Citypress)

A family-owned cleaning products producer is set to more than double its capacity across several core lines following a move to a £20 million new base in Bradford.

Astonish has supplied household cleaning products to some of the º£½ÇÊÓÆµ’s biggest retailers for more than 40 years.

The second generation firm’s stockists include B&M, Wilko, Aldi, Home Bargains, Asda, Morrisons and Iceland.

Now, supported by a £12.5million revolving credit facility from Lloyds Bank, Astonish is set to more than double its floorspace when its new 120,000 sq ft facility opens its doors later this year.

The expansion also gives Astonish the capacity to introduce new ranges and hire 10 new staff to join its 80-strong workforce. It plans to expand its international footprint, tapping into demand for antibacterial trigger products across the Far and Middle East markets.

Mike Earnshaw, general manager at Astonish, said: “Over the last few years, we have seen demand soar and knew that we were approaching the time where we needed to move to a larger facility. When the º£½ÇÊÓÆµ entered lockdown last year, this accelerated rapidly, and we were pushed to produce many of our products faster than ever before.

Astonish's Daniel Gray, sales manager; Howard Moss, managing director and Mike Earnshaw, general manager at the new site in Bradford.

"Moving to the new site will really help propel the business forward and meet the increasing demands of our customers domestically and internationally. We’re excited to stay in the West Yorkshire area, create new jobs and expand our product range even further."

The firm is investing in a full suite of new production equipment, allowing it to boost capacity across its liquid and paste product lines. New end-of-line automation, underpinned by artificial intelligence, will introduce further efficiencies in the final packaging and palletising stages of production.