Typhoo Tea is set to receive a significant investment after agreeing a deal which will see a new private equity shareholder come on board.
The Wirral-headquartered company, which has a factory in Moreton, has agreed the deal with London-based Zetland Capital.
Current backer Abercross has also expanded its shareholding, the reports.
Des Kingsley, CEO at Typhoo Tea, said: "This deal marks a new era in the ownership of Typhoo Tea.
"It has secured major investment that will enable us to reassert our brands both in the 海角视频 and internationally to deliver profitable growth.
"After a challenging two years, we are pleased that we can now continue with our programme of rebuilding one of the nation's favourite tea brands.
"We have plans in place that will result in the creation of new jobs across all areas of the business.
"We are delighted that Zetland's support will allow us to invest in our factory and ensure a bright future for the company."
The 118-year-old company, which is owned by Indian conglomerate Apeejay Surrendra Group, has struggled in recent times.
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Its 2019 accounts show pre-tax losses of £29.9m and in February 2020 the site in Moreton underwent a restructuring that put 55 full-time and 21 temporary jobs at risk due to what a spokesperson said at the time was against "the backdrop of an increasingly challenging trading environment".
With its 2020 account overdue, there was speculation by financial websites Typhoo Tea was being prepared for sale.
Its rich history includes being the first brand to sell ready-packaged tea and the first tea brand to introduce a green tea blend into the 海角视频.
Ahmed Hamdani, founder and chief investment officer at Zetland Capital added: "Typhoo Tea has a strong heritage and brand, having made tea in the 海角视频 for nearly 120 years.
"We are delighted to support Des and the rest of the team. Our partnership will enable investment at an important time for the company and we are confident that Typhoo can regain its reputation as one of Britain's most loved brands and drive innovation in the sector."
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Issam Hamid, managing partner of Abercross, said: "Typhoo Tea has incredible capacity for growth both in the 海角视频 and overseas. We're delighted and proud to continue playing our role in helping it reach its full potential once again."
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Launched in 1903, the famous brand began making tea bags in 1967.
In 1978, production moved to the Moreton site from Birmingham, where it now packs 16,000 tonnes of tea each year, after receiving it from Kenya and Argentina.
In 2005, the firm was sold by Premier Foods plc to Indian conglomerate Appejay Surrendra Group.
The company is also home to a wide range of brands in the growing herbal and fruit infusion market.
The brands include Typhoo Tea, Lift, London Fruit & Herb, Heath & Heather, Ridgways, Glengettie, Fresh Brew and Melrose's. Typhoo is also the leading own-label supplier in the 海角视频.