A new brand and content agency has been set up in the North West after two industry specialists identified a change in client-agency relationships.
James Summerscales and Viv Griffiths worked together at agencies such as Cube3, One Brand Magic, DDB and RT Brand, and have come together again to launch Young, Bright and Grey.
The pair said they have launched their Manchester-based business after noticing a change in client-agency relationships more fitting with a "small, boutique approach".
Its core team of specialists will focus on creating brands "with a purpose and making content people actually want to engage with".
Mr Summerscales said: “We are building something exciting here in the North West, working with clients that value creativity and really want to make a mark in their industries.
"Both Viv and I have been fortunate enough to work with some amazing clients over the years, and it is the experience of the good and the bad that has allowed us to create something we believe can support like minded clients.”
The agency launched in November, and has already secured a range of clients including Yellodoor, The Healthy Dog Co., First Responders, My Global Walkabout, Moth Prevention 海角视频 and more to be announced soon.
Mr Griffiths added: “We got bored of the standard agency model. This is an opportunity for us to reinvent the idea of an agency in a way that best works for us and our clients. We are about great work, culture and fit.
Most Read
Don't miss a thing - sign up for your free North West newsletter - and follow us on LinkedIn
Email newsletters
BusinessLive is your home for business news from around the North West- and you can stay in touch with all the latest news from Greater Manchester, Liverpool City Region, Cheshire, Lancashire and Cumbria through our email alerts.
You can sign up to receive daily morning news bulletins from every region we cover and to weekly email bulletins covering key economic sectors from manufacturing to technology and enterprise. And we'll send out breaking news alerts for any stories we think you can't miss.
Visit our email preference centre to sign up to all the latest news from BusinessLive.
For all the latest stories, views, polls and more - and the news as it breaks - .
“We’re creating a model that is tailored to each client and what that ultimately means is flexibility. We’re doing away with the old agency thinking of making sure the client fits into the agency structure, because we believe that this is what harms the work.”
He continued: “We have to be rebellious and say creativity will come before profit as that ethos has long been forgotten about in many respects.
“We also wanted an agency that allows the team to live and work in a way that makes sense for them. So we said goodbye to limited holidays, it’s unlimited here.
"We also said goodbye to only senior members having a say on whether the work is good. Here everybody has a say - after all we want to produce the best work we can, so the more brains on it the better.”