Media and PR agency Wyatt International has boosted its Birmingham team with the appointment of a new digital strategist.
Matt Barby joins the Edgbaston agency after stints with Wow Internet, where he grew the business by introducing a content-focused approach to online marketing, and electronics giant Panasonic.
He has also written for content marketing publications such as Search Engine Land, Moz and Search Engine Journal.
He also holds a lecturing post at the Digital Marketing Institute for its professional diploma programme, providing an understanding of online lead generation and customer engagement.
Mr Barby also recently spoke at the º£½ÇÊÓƵ's largest search engine optimisation conference, in Brighton, where he addressed about 70 delegates on how to boost content marketing and build effective online campaigns.
Wyatt's deputy managing director Mark Fones said: "We are delighted to have Matt on board, bringing his insights to some of the exciting projects we are doing for clients, using data and intelligence to drive results within campaigns.
"I believe Wyatt is taking a pioneering approach to communications in the digital age and that Matt's appointment will put us in a strong position to deliver some truly innovative projects."
