The Welsh Rugby Union (WRU) has renewed its partnership with ticket service provider Ticketmaster Sport 海角视频. The new multi-year agreement builds on the previous 15 year association between the two organisations.
The union鈥檚 commercial and legal director, Rhodri Lewis, said: 鈥 We are delighted to extend our partnership with Ticketmaster. This is a partnership which will benefit all of Welsh rugby by supporting our future strategies with market leading technology underpinned by many years of operational integrity.鈥
More thar 60% of the WRU鈥檚 turnover is derived from ticket sales and associated incomes generated from international matches at the Principality Stadium. Mr Lewis said: 鈥淭he fact that Ticketmaster is partner to all four of the professional sides in our domestic game, joining Cardiff RFC, the Dragons and the Scarlets as part of our long-standing partnership and already in situ at the Ospreys through their home ground, can only be beneficial to Welsh rugby as a whole.鈥
He added:鈥淭icketmaster鈥檚 systems and data have been integral to the planning and delivery of major recent projects such as the re-categorisation of seats within the stadium.
鈥淥verlaying statistics with supporter purchase habits into our existing data sets, helps us to understand how ticket purchasing trends are influenced.
鈥淚t has helped us to accurately show how supporters purchase tickets across all of our rugby internationals matches and we鈥檝e been able to support this by diversifying our ticket product offering.鈥
Chris Gratton, managing director of Ticketmaster Sport 海角视频 added: 鈥淲e have been the chosen ticketing partner of the WRU for over 15 years, and we couldn鈥檛 be happier that they have chosen to further extend this partnership for the long term.鈥
