A woman who launched a venture from her kitchen using TikTok shop is now generating tens of thousands of pounds a month after years in an 'unfulfilling' corporate role.
Dominique Bogle, from West Bromwich, spent 15 years working in utilities and banking before establishing Hair Anatomy - a brand offering luxury yet affordable wigs.
Her concept emerged from her personal battle with hair loss through alopecia whilst studying at university aged 21.
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Now 38, she reports her enterprise generates up to £100,000 monthly and assists customers worldwide to 'feel confident'.
She has since been able to leave her conventional 9-5 position to follow her passion, crediting the recent expansion to TikTok shop, reports .
Her enterprise has dispatched wigs to distant locations including Saudi Arabia, Fiji and Australia.
"So I was doing my corporate jobs nine to five in the day and then, my evenings and weekends would be dedicated to focusing on business," she reflected.
"I was a bit like 'I don't really feel like satisfied what I'm doing right now, I feel like there's something missing, I want to give this side business a go.'".
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"When TikTok shop came about, I started to showcase the products between seven and nine o'clock, that's where I started to build my community.
"It was all very new to me, there was no blueprint there. It was definitely a case of feeling it out and just finding my way through it all."
Dominique. who owns the company but has hired her mother as the head of operations, lives in Stourbridge and has offices in Oldbury.
Initially, the business took off on Instagram, directing customers to their website. However, once she mastered the art of using TikTok shop and 'going live' to display the products, she saw their monthly revenue skyrocket from approximately £4k to £70k.
She elaborated: "I thought 'let's give it a go, let's see.' Within our first month of going live we generated about £15,000 in one month which was a complete change for us.
"I'd say in terms of what we earn now we do at least £60-70k a month, the most we've done on TikTok was Black Friday, it was just over £100k in one month.
"I made sure I was earning enough money to be able to even leave my full-time corporate role."
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Her advice to others is to "start slow" as she did. She suggested: "I would test the market while you keep your corporate job or your nine to five. I would then try your business model.
"So maybe going live on the evenings or doing your business on the side, get an appetite, build a community, especially on TikTok shop and really test if your product is viable enough.
"So I wouldn't advise anyone to leave their nine to five because that's what fuels your side business. You still need to get an income, you still need a revenue but at least you can test your business concept.
"Now my own boss, I can do things on my own terms. Making a difference to other women's lives is massive for me."