Toni Leigh-Hall isn't a workaholic but five hours after giving birth she was replying to a customer and checking on orders from her hospital bed.
It's not that she is addicted to work, she said, it is just that loves her business so much.
In fact, she was so concerned when she was pregnant about how she would balance being a mum and running her company she spoke to a counsellor.
As it turned out she had nothing to worry about. Spencer, her son, immediately became an integral part of the Banter Cards team, playing and sleeping in Toni's office while she worked.
The problem for Spencer, ore more his mum, will arise in a few years when he learns to read, as just a quick tour of Banter Cards production unit in Barry, South Wales, and you'll see more F and C words than in all of Guy Ritchie's films combined.
Toni started Banter Cards seven years ago while sitting on the sofa, watching EastEnders and eating Nutella from a jar. After setting up a shop on Etsy, she watched a few YouTube videos on using PhotoShop and registered the company.
Within the first day, she had two sales but didn't have any card. A quick trip to Tesco, and Toni says she printed the most shoddy card you can imagine and sent it out in a hand-written envelope. This went for a couple of weeks until she got her first complaint.
At this point, Toni started to take the business more seriously and sorted a card supplier.
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"The next day the card arrived and I resent out all the orders I’d already done with a sorry note in each one," she recalled.
"I also sent the girl who complained an email thanking her for her feedback. I just knew that if Banter Cards was going to work I would have to give the very best customer service I could, and we've stuck by this from the start."
Initially, Toni was working at British Gas during the day and spending her nights working on Banter Cards, as well as spending as much time as she could learning about how to run a business, SEO, and Facebook marketing. She would listen to audiobooks while she ran and watched YouTube videos while in the gym.
After a while, it got too much and Toni decided to give Banter Cards a go full time, despite many saying she was crazy to risk her future on "just printing cards".
In its first year, Banter Cards turned over a quarter of a million pounds.
Toni applied for funding and to join accelerator programmes but the sweary nature of her cards put investors off.
She even started on one programme only for them to drop her after a couple of weeks because of the swearing, while another said she could join if she could remove the swear words.
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While investors were put off customers weren't. By its second year she was turning over approximately £350,000, and in 2019 she turned almost half a million pounds. Toni's products are now sold and shipped all over the world.
Then it was 2020 and the year that changed everything.
When lockdown happened Banter Cards' suppliers shut down and the only products they could do themselves were printed cards, so they decided to make a decision they had been putting off for a while.
"We brought all the printing in-house, we did loads of research, we spent weeks and weeks looking at printers, as at that time we had to put most stuff out of stock on the website," Toni said.
"We invested about £70,000 in total in plain stock and in printers, got it all in and set up, and we've been printing in-house ever since and it's changed the business so much.
"We have introduced 13 new product lines and all of it can be completely customisable. So we've got socks, tea towels, pet bowls, toddler range, baby range, just loads of stuff. We print all of our mugs now, so we can manage all the quality."
Once they had all the equipment in they had to learn how to use it, so Toni turned to her trusted educator: YouTube.
"I was watching some 12-year-old boy print mugs on YouTube one night," she laughed.
"I was thinking I am learning off some boy in his bedroom printing mugs. That's how we learned, we literally just learned everything on YouTube."
Unsurprisingly the biggest seller was, and still currently is face masks.
During the first lockdown, to keep the business running Toni formed a bubble with her sister to carry on working.
"It was just a really, really crazy time," Toni recalled. "We were the busiest we've ever been. We were getting like thousands of orders a day of cards.
"Some days we would come in at like 7am and there'd been thousands of orders overnight. We just didn't know what to do. All the messages inside the cards were manual at that time as well, so we were typing them out or copy and pasting them, and putting them back in the printer. It was the worst process ever. We worked from 7am until 7am the very next morning straight. We had a Chinese in the night. Went home for two hours and came back in and did it all again. We did that for a few days.
"And I was pregnant at the time. It was hard. We argued a lot. It was hard. It's all such a blur."
Toni kept working right up until she went into labour.
As timing would have it the baby decided to come on the day Banter Cards was moving into its new unit. It was a day Toni had been looking forward since she started the company as Banter Cards was finally moving to Barry, the previous unit was in Cardiff, so it meant to lot to finally bring the business home.
Toni was talking to a man who was reinstalling all the printers into the new unit when she had to interrupt and say that se was in labour.
"So, I left work at 2pm and my sister and friends had to do the whole move in their own," she said.
Banter Cards had become such a focus for Toni that when she was pregnant and people kept asking her what she was going to do about the business she started to panic. She worried so much she spoke to a counsellor.
"I was obsessed with work before," she said.
"I was doing 18 hour days and work at home all the time, but I realised I have to enjoy life. I've worked so hard for five or six years now that I just need like time to spend with my family.
"Obviously I still think about work non-stop. Like, I wake up at 3am and check our sales, and I check social media all the time. But now I make sure I give myself time off."
A real bonus Toni found of running her own business meant she could have Spencer at work with her, and the Banter Cards team loved having him at the unit. It was Spencer who inspired the baby range and was the model for the products.
So, with a new baby and working in lockdown the natural thing was perhaps not to open a shop, but that is what Toni did.
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An opportunity for a unit in a quirky development in her hometown saw Banter Cards open its first bricks and mortar shop - well, more metal perhaps, as it is part of a shipping container box park-style development.
"I've always wanted to have a shop," she said.
"I wanted to own a petrol station originally. That was my dream when I was young. I don't know why. So as soon as the opportunity came up at Goodsheds I just didn't really think about it twice."
The shop allowed Toni to see how customers reacted to her products, something she couldn't do when Banter Cards was purely online.
"You can see people like laughing at the stock. It's just so much nicer than just going into Google Analytics and seeing there's like 100 people on the website and you can't see any of their reactions. When you're in the shop you get to see what people really think."
While Toni said running a shop has been a steep learning curve she does hope to open another store in the future. First though the plan is add to the printers.
But, perhaps even before that, there is a new baby.
Toni is pregnant again. And again, is daunted about what it will mean. But with the business bringing the products in-house it will be able to tick along with Toni checking in, hopefully, this time not from her hospital bed.