A Salisbury pet insurance firm has acquired a dog health and activity app company for an undisclosed sum. Tedaisy Insurance Group said the "strategic acquisition" of pet-tech firm Perro would help it "make a real difference" in the pet insurance market.
Launched in 2023, Perro has already agreed partnerships with Airbnb, John Lewis and Sainsbury鈥檚 alongside building a customer base of over 10,000 海角视频 dog owners.
Tedaisy said its 鈥減er condition cover鈥 model had already seen substantial growth since launching, with hundreds and thousands of cats and dogs under its care since 2017. The Wiltshire-based business is now preparing to expand its product and service offering through the addition of Perro's technology and expertise.
Natalie Surtees, managing director and co-founder of Tedaisy鈥檚 Perfect Pet brand, said: 鈥淲e are delighted to welcome the talented Perro team to the Tedaisy, Perfect Pet Insurance and Now Pet Insurance family.
鈥淧erro鈥檚 intuitive approach to technology and training fused with Tedaisy鈥檚 pet insurance and veterinary training offering is the first leap of the group鈥檚 move towards creating a new and differentiated approach to healthier, happier pets. Together, we look forward to bringing new expertise and experience to 海角视频 pet owners at the click of a button.鈥
Josh Anderson, co-founder at Perro, added: 鈥淲e鈥檙e joining the Tedaisy Group at a very exciting time. Having experienced incredible success and impact in the pet insurance industry to date, we鈥檙e confident that with Perro鈥檚 technology, digital platform and our team鈥檚 product and tech expertise, we can play a key role in helping Tedaisy achieve its ambitious growth trajectory and commercial goals as a leading 海角视频 Insurtech.鈥
