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Enterprise

The Welsh firms adapting and innovating in the face of the economic crisis

Firms from across Wales tell us how they have adapted to soaring inflation, energy costs and an economy in recession

Business from all sectors across Wales have told us how they are adapting in the face of spiralling costs

With double-digit inflation and the economy in recessionary terrain, businesses are facing significant challenges.

However, many are showing resilience and innovation in order to reduce their overheads, ensure their survival, and build the foundations for long-term trading success.

Here firms from across Wales tell us their stories.

The Tidy Kitchen Company

Laura Willett from The Tidy Kitchen Company, Cardiff(Image: Manon Houston)

Laura Willett started catering business The Tidy Kitchen Company in 2017, but has since had to adapt her business model in response to the Covid-19 pandemic and is now looking at pivoting the business again to manage rising energy and food costs.

The firm has seen its energy costs alone rise from £400 to £2,000 a month, with any profit Laura now makes eaten up by monthly bills instead of being reinvested back into the business.

“Energy has been the biggest increase without a shadow of a doubt. Sometimes it makes you think, ‘how can this be happening?’” said Laura.

To try and mitigate this, Laura and her team batch cook products in the morning to limit the time that the oven is in use.

“We will switch off the oven halfway through the day rather than leave it on all day. We bake everything in house, so we’ll cook everything we need in the morning, then we’ll switch it off, cool it down, clean it and start again the next day,” she said.