WaterAid is one of the world鈥檚 best known charities, operating in 28 countries to bring clean drinking water and sanitation to the hundreds of millions of people who don鈥檛 have access to what most people in the 海角视频 would consider a basic right.

One of the featured charities at the Glastonbury Festival, it boasts Prince Charles as its president and is backed by a host of celebrity supporters.

But its origins 40 years ago are rather more prosaic, emerging from a meeting of water companies around the 海角视频 (including those serving the North East at the time) in response to the UN declaring the 1980s to be the 鈥榠nternational decade of drinking water鈥.

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And though WaterAid and other organisations have had success in bringing safe water and sanitation to millions of people, a huge challenge still remains: the charity estimates that there are around 771m people around the world - around 1 in 10 of the global population - that still don鈥檛 have access to water close to home. Access to effective sanitation is even lower.

The health benefits of fixing these issues are obvious, but the impacts of providing clean water sanitation go beyond this. Effective water supply means that more children, especially girls, can go to school, rather than having to travel large distances to help their mothers get clean water. It also helps economies develop by allowing people to spend more of their time on work.

As of 2019, WaterAid had reached 27m people with clean water, 27m with decent toilets and 20m people with good hygiene. Having come into being because there was no charity like it, it says it will end 鈥渨hen no charity like us is needed鈥.

I have seen the work of WaterAid first hand, having travelled to Malawi in 2006 with staff from the charity and its North East partner Northumbrian Water. (Also on the trip was BBC journalist Mark Batey and North West Durham MP Kevan Jones). During a week in what is one of the world鈥檚 poorest countries, we saw projects that the charity was working on, but also communities without clean water - and what it meant for the people living there.

Among the people I met was Agnes Wilson, who faced a life of almost unbelievable hardship after being attacked by a crocodile when collecting water from a local river. I also talked to Irene Jailosi, a 12-year-old who was a star pupil at her rural primary school, but who often could not attend because she had to walk two hours each way to a borehole that was her family鈥檚 nearest source of clean water.

Lib - Graeme Whitfield travelled to Malawi with WaterAid's North East partner Northumbrian Water. The Journal/ Northumbrian Water Malawi Appeal
A visit to Malawi showed first hand the importance of the work of WaterAid

Most memorable was our visit to Nkhwali, a village in the Salima province in central Malawi. Its only source of water was the river that ran close by and which provided the basic material for supporting life but also illness and often death.

Village elder James Chunga told me: 鈥淲e have a second leader in our village and that is cholera. Cholera is in charge of our lives. We have more journeys going to the clinic than we do to the market.

鈥淚 have lived in Nkhwali for 63 years and the lack of clean water has always been a problem. There is a high risk of cholera and dysentery, especially for our children. We are very poor people and we have many problems, but the greatest problem of all is water.鈥

On our return, an exhibition of photographs taken by my then colleague Jayne Emsley was shown at the Baltic, helping to raise 拢3,000 for WaterAid. Jayne鈥檚 photographs also featured at the annual WaterAid Ball staged by Northumbrian Water, which helped raise money for the charity. It was at one of those events, a few years after our visit, that we learned that WaterAid had installed a well at Nkhwali, a simple and relatively cheap solution that would make a huge difference to the hundreds of people living there.

Northumbrian Water chief executive Heidi Mottram, who has led the company since 2010, is well aware of how WaterAid is central to the company and the wider water industry. She is now one of the charity鈥檚 trustees.

She said: 鈥淲hen you know how much of a difference clean water and sanitation make to people鈥檚 lives - and we can cast that right back to the Victorians here, eradicating cholera and that sort of thing - we absolutely get it, and can attribute any number of public health and economic benefits to that.

鈥淲anting that for the whole world is part of our DNA. What the industry has always had is the capacity to physically get involved in that, because we鈥檝e got the skills and the capabilities to teach people what to do.

鈥淏ut also we鈥檝e developed a really strong ability to lobby and influence at Government level and now the big thing is to capacity build in each country to help them help themselves - that鈥檚 the multiplier effect.鈥

She added: 鈥淭here鈥檚 a lot of people who might not know the charity鈥檚 provenance but would understand, and align themselves very strongly, with what it does. People sometimes engage with it because of the UN sustainability development goals, sometimes it鈥檚 because it鈥檚 a wider feeling about development aid.

鈥淏ut there鈥檚 a lot of people who still donate now who were recruited through water companies. We鈥檝e communicated with our customers over many years and put things into our bills - those people would probably very much understand the connection with the water industry because it was their water company that recruited them.鈥

Northumbrian Water CEO Heidi Mottram
Northumbrian Water CEO Heidi Mottram

Like me, Heidi also visited Malawi and has seen WaterAid鈥檚 work at first hand.

She said: 鈥淵ou drive in these vehicles to the back of beyond and get met by people who are super smart, switched-on individuals.

鈥淚 came away thinking that if I could move these people and put them into the centre of Newcastle, they would be really successful. They鈥檙e very resourceful, they work hard and they鈥檙e clever. It鈥檚 a lottery in life that lands you where you are. They鈥檙e doing fantastic things for their families and their children with limited resources. What would happen if you gave them a bit more resource? They鈥檇 be millionaires.鈥

As WaterAid celebrates its 40th anniversary, staff at Northumbrian Water are marking the company鈥檚 role in setting up the charity by challenging its staff to raise 拢40,000 in 40 days through a series of individual challenges.

Tim Wainwright, chief executive of WaterAid, said: 鈥淥ver the past 40 years, WaterAid has been making change happen on a global scale, and we simply could not do it alone. Since our foundation, our partners at Northumbrian Water and across the water sector have been providing vital funding and valuable expertise for our work around the world, and they remain at the heart of what we do.

鈥淲e would like to thank employees from Northumbrian Water for joining our fundraising challenge to mark 40 years of incredible work, while helping reach even more people with clean water and decent sanitation. Together, we have helped transform lives in some of the world鈥檚 poorest countries, and we won鈥檛 stop until everyone, everywhere has access to these basic human rights.鈥

A JustGiving page has been set up by Northumbrian Water for anyone wishing to donate and support their WaterAid 40 for 40 challenges.

It can be found at https://www.justgiving.com/fundraising/nwg40for40.

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