Warwickshire County Cricket Club has extended its commercial deal with Scrivens Opticians & Hearing Care.
The club will work with the Birmingham-based optician for another five years, with Scrivens acting as Warwickshire's lead partner for first class and list A cricket.
It will have lead branding on the front of Warwickshire's County Championship and Royal London Cup shirts until at least the end of the 2024 season.
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Scrivens will also continue to have naming rights and branding on the old Press Box Stand and on the sleeve of the Bears new Vitality Blast shirt.
Birmingham Apprenticeship Awards 2020
The Birmingham Apprenticeship Awards are back for a second year, in partnership with the Ladder for Greater Birmingham. The event will be held online only on Friday November 27, 2020 and will celebrate apprentices, employers and training and education providers.
The deadline to enter has now passed - - but sponsorship opportunities are still available.
If you have any questions about the awards in general, please email paige.jackson@reachplc.com and contact nikki.kandola@reachplc.com if you would like to learn more about becoming a commercial partner of the awards.
For more information and please follow the hashtag #BAA20 for updates on social media.
The family-owned optician, which was founded in the city in 1938, has been working with Warwickshire CCC since 2013 and became its first class cricket shirt partner in 2015, before expanding the agreement further to now become the lead Warwickshire partner.
Nicholas Georgevic, chief executive of Scrivens, said: "We are delighted to be continuing our sponsorship (and) thrilled that, as sponsor of the county team shirt, we will get to see some play this year.
"We are living in exceptional times and recognise the vital role sport has on our physical health and mental wellbeing.
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"We look forward to the day that we can once again return to Edgbaston and support our county and national team."
Ben Seifas, commercial partnerships manager at Warwickshire CCC, added: "The team at Scrivens is actively engaged in everything that the Bears do on and off the pitch and they have been an outstanding partner to the Club since 2013.
"We're thrilled that we can extend our agreement on a long-term basis, which will ensure that the partnership runs for at least 11 years."