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Wales' largest independent travel agency Travel House acquired by Hays Travel

Founder of Travel House Martin Morgan will use the proceeds from the multi-million-pound sale for new business investments in Swansea

Left to right Jacob Hughes, group managing director of Swansea.com and Dame Irene Hays, owner of Hays Travel. Image provided by Swansea.com


Wales’ largest independent travel agency business, Travel House, has been acquired by Hays Travel.

The business, which forms part of investment company Swansea.com, whose interests range from hotels to business parks, as well as holding a small equity stake in Swansea City FC, has 16 branches across South Wales. The exact value of the multi-million-pound has not been disclosed.

Travel House was originally set up by Swansea-based serial entrepreneur Martin Morgan in 1992, before being sold to Tui (then Thomson) in 1999. Mr Morgan subsequently reacquired the business in 2004.

Mr Morgan and Swansea.com will use the proceeds from the sale to reinvest back into Swansea with a new wave of business investments. This will see the group’s existing Morgans Hotel Ltd business, which operates the Morgans and nearly Georgian hotels in the city centre, being expanded to a 71 bedroom operation by year end. The long-term aim, utilising the properties Swansea.com already owns around the hotels, is to increase the portfolio to more than 150 bedrooms.

Mr Morgan, a director of Swansea City, established the hotel business from the proceeds generated from the initial sale of Travel House to Thomson. While Travel House and the wider travel sector was severely impacted by the pandemic, it has recovered strongly and now generates a weekly turnover of around £1m from its retail and foreign exchange offer. It is no stranger to Hays Travel having become a member of Hays’ Independence Group (IG) in 2021.

Hays Travel, which is one of the º£½ÇÊÓÆµ’s biggest travel agents, was set up 30 years ago by its founders Dame Irene Hays and her late husband John. Its acquisition of Travel House takes its retail network to 476. It has committed to maintaining all Travel House staff following the acquisition. The business employs just under 70.

Managing director of Swansea.com, Jacob Hughes, said: “Stepping away from travel has not been an easy decision, but the time is right to focus on the other areas of our business and continue our investment in new projects in the city of Swansea and beyond.”

Mr Morgan said: My travel agency dream started 31 years ago, opening a branch in Brynhyfryd situated halfway between the two schools I attended as a child. We worked tirelessly opening late, and on Sundays, and in 1999 we sold to Thomson Holidays. In 2004, I repurchased Travel House from TUI and continued the dream. I would like to thank Christine Major, Leanne Williams, and all our staff who have played a pivotal role in Travel House success.