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Enterprise

Viz comic bought by growing publishing group Metropolis

The Tyneside-based comic has been seeing a growing online operation in recent years

Viz characters including Roger Mellie wont be surprised by the survey's findings(Image: Viz)

North East adult comic Viz has been bought by a growing publishing group.

The magazine - which at its height was one of the best selling publications in the º£½ÇÊÓÆµ - was founded in Newcastle in 1979 and retains many regional elements in its unique style of humour.

Despite seeing circulation drop from 1.2m in the 1990s to around 50,000, Viz is enjoying increasing success through the growth of its online offering.

Now the publication - along with the Cyclist and Fortrean Times magazines - has been bought by Metropolis Group. It had previous been owned by Broadleaf Group, the holding company of Autovia, Expert Reviews and former publishers Dennis.

Metropolis Group has 40 brands across its portfolio, including Construction News, The Architectural Review, Record Collector and Property Week.

Robert Marr, chief executive of Metropolis Group, said: “The acquisition continues the development of Metropolis and our vision of creating sustainable long-term futures for great media brands. We look forward to working together with the three teams to further develop these brands in our Diamond niche consumer media business.”

Dharmesh Mistry, MD Specialist Titles at Broadleaf, said: “Publishing these iconic lifestyle brands over two decades has been a thrilling ride and a genuine pleasure. We’re pleased to have found in Metropolis suitable custodians for the next stage of their journey.”