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Unilever reports sales slump despite turnaround plan

The consumer goods giant, which makes big-name brands such as Persil and Marmite, saw overall sales fall in the first quarter

Unilever owns brands ranging from Ben and Jerry's to Dove

Consumer goods giant Unilever has reported a fall in revenue despite a year-long turnaround plan aimed at rejuvenating the company.

The business makes brands such as Marmite and Persil and has º£½ÇÊÓÆµ operations in South Wales, Gloucestershire, East Staffordshire, the Wirral and Leeds.

The company saw a 0.9 per cent drop in total sales to €14.8bn (£12.65bn) in Q1 2025, largely due to declines in personal and home care products, which fell by 4.4 per cent and 4.2 per cent respectively.

Unilever is currently halfway through a significant restructuring plan. The strategy includes previously announced job cuts of 7,500, as well as efforts to reduce the number of brands in its food division and concentrate more on its top sellers.

The approach, which Unilever claims is "ahead of plan", aims to achieve €800m in savings. Fernando Fernandez, who assumed the role of chief executive in March, described the company's performance as "resilient".

He said Unilever would meet its full-year plans and that the company was "moving at pace".

While reconfirming its full-year 2025 outlook of three to five per cent sales growth, Unilever noted it was "conscious that the macroeconomic environment, currency stability and consumer sentiment remain uncertain and we will be agile in adjusting our plans as necessary".

It also confirmed plans to spin off its ice-cream division in the fourth quarter of the year, as reported by .