The 海角视频's competition watchdog has initiated legal action against mattress retailer Emma Group following the discovery of "harmful online selling practices".
The Competition and Markets Authority (CMA) began probing Emma Group in 2022 concerning their use of online urgency signals, such as countdown timers, as reported by .
Subsequently, the CMA issued a consultation letter to Emma Sleep last July pinpointing particular worries about its online sales tactics, urging the company to rectify the issues.
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The CMA later warned Emma Group that it would face legal proceedings unless it promptly committed to amending its practices.
Today, the watchdog announced its decision to pursue an enforcement order from the court compelling Emma Group to overhaul its online selling methods.
The CMA lodged its claim with the High Court on Thursday, 17 October 2024.
George Lusty, the CMA's interim executive director, commented on the matter: "We are concerned that when sales tactics such as discounts and countdown clocks are used in a misleading way, they can pressure shoppers into making quick purchases and spending more than they otherwise would, for fear of missing out."
"We have given Emma sufficient opportunity to alter the way it does business to address our concerns. They have failed to make all the changes that we require, which is why we've progressed to court action," he concluded.