A North Tyneside watersports firm is set to double in size after investing for the future on the back of soaring popularity of sports during the pandemic.
Cullercoats Bike and Kayak has been renamed CBK Adventures as part of a series of changes at the firm, which was first launched in 2014 by Simon Laing, growing to become a leading provider of paddlesport activities in the region.
The firm offers kayaks and stand-up paddleboards for hire in Cullercoats Bay, as well as tours that enable both local residents and visitors to explore the region’s coastline and inland waterways.
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Now it has invested a five-figure sum in preparation for growth, which has included investment in equipment as well as a complete rebrand, carried out by The Pulse Rooms, to become CBK Adventures.
Mr Laing said the impact of Covid-19 has seen a rapid rise in the number of people taking up paddlesports as a form of exercise. One of CBK Adventures’ suppliers – Red Paddle Co – reported a 300% increase in sales and enquiries for stand-up paddleboards.
Mr Laing said: “Our business was founded in 2014 as Cullercoats Bike and Kayak. Our name was simple, it told everyone what we did, and where to find us.
“As we look ahead to 2021, our diary increasingly sees us working the length and breadth of North East England, exploring the beaches, coves and inland waterways of this spectacular corner of the world.
“Our plans for 2021 are ambitious. We have listened to customer feedback and made a five-figure investment in new equipment, improved facilities and professional training.
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“But this is just the beginning, our aim is to double the size of our business by 2025, whilst remaining true to our core values of creating socially sustainable adventure experiences.”
The firm’s guided kayak tours along the River Tyne have proven to be a big hit, with participants getting to enjoy the NewcastleGateshead Quayside from a new angle.
During the winter months CBK Adventures also runs a series of Glow Tours on the river in which each kayak is illuminated using environmentally friendly LED lights.
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The business was recognised for its river tours in April last year, scooping gold in the Experience of the Year category at the North East Tourism Awards.
Mr Laing said: “Of course, Cullercoats remains our birthplace, HQ and home, and long may that continue. However, we feel it is time for a change, a new name and a brand that can evolve with us wherever we go, whatever we do.
“Working with The Pulse Rooms has given us a great new brand, but also a newfound confidence in shouting about what we stand for.”
Andrew Young, co-founder and director of The Pulse Rooms, said: “It has been a privilege working with CBK Adventures to help them take the next step in their journey. As someone who grew up in Cullercoats, I’m extremely proud to be involved in continuing to put this area of the region on the map.”