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Enterprise

Tourism champions celebrated at annual awards

West Midlands Tourism Awards recognised excellence across 15 categories

All the winners on stage at the West Midlands Tourism Awards 2025

An experience with otters, a historic museum and a picturesque event venue have all been named among the region's top tourism and hospitality destinations at an annual awards.

The VIP Otter Experience at Birmingham's Sea Life Centre, Black Country Living Museum in Dudley and St Mary's Guildhall in Coventry were all named winners at the West Midlands Tourism Awards.

The annual event celebrates excellence across 15 different categories, from small organisations to large-scale events (scroll down for the full list of winners).

Gold and silver winners in each category will automatically qualify for the national VisitEngland Awards for Excellence which take place in June in Brighton.

West Midlands Deputy Mayor Sharon Thompson said: "This is an important evening in the West Midlands' events calendar to pay tribute to the wonderful tourism champions who have a direct impact on the positive way that the region is perceived.

West Midlands Tourism Awards 2025

"More than 145 million people visit the West Midlands each year, enjoying our magical cultural attractions, fantastic culinary settings and memorable business and sporting events.

"Crucially too, tourism supports more than 143,000 jobs, offering inclusive growth and development opportunities for those who work hard to succeed.

"I was pleased and honoured to raise a glass to all of the great supporters of our visitor economy - all of whom are working hard to ensure that tourism remains one of the region's success stories."