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THG, Boohoo and B&M: Shares in consumer giants hit as cost of living hikes confirmed

The energy price cap and interest rates are set to rise

The logo of the London Stock Exchange(Image: Getty Images)

The share prices of North West retail giants such as THG, Boohoo and AO dropped after it was announced that energy bills and interest rates will be going up.

Share in beauty, wellness and software giant THG fell by almost 10% by the time trading on the London Stock Exchange closed on Thursday, February 3.

Other companies who have suffered a fall in share price include Pets at Home, On The Beach, JD Sports, VR entertainment provider Immotion Group and B&M.

READ MORE: Electricity North West vows to cut bills despite energy price cap rise

However, Lancashire-headquartered Studio Retail Group's shares bucked the trend and have risen by more than 6%.

The increase came after Mike Ashley's Frasers Group further increased its stake in the company.

The falls in share prices come after Ofgem confirmed that household energy bills will soar by £693 per year from the beginning of April.

The regulator was forced to hike the energy price cap to a record £1,971 for a typical household as gas prices soared to unprecedented highs.