A new price comparison website has been launched by a Birmingham-based entrepreneur.
Radu Judele has spent the past year developing ScoPerks which features seven million products from more than 600 retailers aimed at rewarding customer loyalty.
The site is aiming to differentiate itself from a heavily populated sector by giving a proportion of each retailer referral fee to the customer.
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It does this by tracking order transactions and enabling customers to withdraw the credit placed into their ScoPerks account as cash or use it towards the purchase of their next item.
It said electronics and electrical goods accounted for the largest product segment on the site with retailers such as Amazon, BHS Direct and Currys/PC World already using it.
Mr Judele said: "There is no doubt the prevalence of online comparison sites is rapidly increasing.
"We have spent the past 12 months developing a huge search engine of live products, with multiple ways that customers can filter the search, including length of warranty, 'click and collect', preferred retailers, vouchers and other perks, as well as the price.
"The site is free to use, and with the money back credits it actually saves people money, compared to buying products direct from a retailer's website."
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ScoPerks is based at and was accepted onto its Entrepreneurs for the Future programme in 2013.
have assisted with the development of the business plan and the start-up has received some early-stage investment from a local angel investor.
Chief executive of Innovation Birmingham Dr David Hardman said: "ScoPerks is a great example of a tech start-up that has developed an innovative platform within a marketplace that is competitive but has significant growth potential.
"The founder's ambition, commercial drive and technical ability is exactly the combination we look for when welcoming new ventures onto the Entrepreneurs for the Future programme."