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Taxi comparison app Karhoo launches in Birmingham

New tool allows customers to compare fares from different operators in the city and book rides

Cab comparison app Karhoo launches in Birmingham today

An app which compares taxi fares and allows users to book a ride launches in Birmingham today.

Karhoo gives customers access to licensed black cabs, minicabs and executive cars and claims to be the º£½ÇÊÓÆµ's largest app of its kind.

It is a vendor-neutral platform for licensed and accredited fleets that allows passengers to compare cabs by price, proximity and vehicle style.

Customers can pre-book months in advance, choose immediate pick-up and make multiple bookings.

The app's technology also allows real-time sharing, meaning it can advise local cab companies where passenger demand is high at any given time.

The launch in Birmingham comes two months after going live in the capital and local companies which are using the service include Atlas Cars, Mercury Cars and TOA Taxis.

Chief executive and founder Daniel Ishag added: "We are delighted to be launching in Birmingham.

"Karhoo is a game-changer, giving the 'booking.com' generation the smartest way to choose and book a cab ride.