A sushi delivery company is looking to expand across South Wales.
Sushi Wales has partnered with a digital marketing agency InSynch as it looks to grow the company.
The lockdowns across the country saw a rise in popularity of delivery services and food subscriptions as restaurants turned to new ways to make ends meet.
Now, as the 海角视频 begins its journey out of restrictions and anticipating these new food habits are set to stay the Cardiff based Sushi restaurant Tenkaichi has developed a new sustainable delivery service, named Sushi Wales, delivering quality fresh Sushi across select areas of South Wales.
To build and develop upon its existing customer base, Sushi Wales teamed up with InSynch, a digital marketing agency based in Aberystwyth.
InSynch says it will look to make use of intelligent targeted advertising campaigns and dynamic digital marketing strategies to try and stand out in the crowded market and capture Sushi lovers across South Wales.
Lloyd Watkins, the director of Tenkaichi Sushi & Noodle Bar in Cardiff, first decided to take a closer look at the takeaway market for Sushi during the initial lockdown.
“My daughter kept telling me about the great restaurant-quality food, she was getting delivered to her door and suggested that our Sushi might present a delivery business opportunity," Mr Watkins said.
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"She felt that high-quality Sushi and Sashimi was generally unavailable unless you happen to live very close to a Sushi restaurant and so able to order from one of the big delivery aggregators. She said, chain sushi or supermarket sushi is machine-made and not so fresh and suggested that there must be an unmet demand for the quality of Sushi we have been known for, over the past 20 years.
“Sushi Wales has been over six months in the making, but we now have all our ducks in a row and are ready to roll out. InSynch’s experience working with Business Wales and the Welsh Government showed me ‘on the ground’ examples of expert digital marketing strategies and targeted advertising campaigns.
"Initially, I enrolled on a couple of marketing courses with them and was impressed, but it was their results analysis and feedback correction techniques that gave me the confidence to choose them as partners; knowing that our marketing budget would then be used wisely and leveraged to maximum benefit. With their help, Sushi Wales aims to quickly expand to serve the whole of South and Mid Wales, before crossing the border and venturing even further afield.”
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InSynch said a study carried out by Mintel, the world-leading global market research firm, states 1 in 5 people in the 海角视频 actively shop for Sushi on a regular basis. When this data is paired with the strong demand for food delivery in the 海角视频, the door is opened for success for South Wales based Sushi Wales, they said.
Georgina Jones, digital marketing consultant at InSynch, said: "As they launch their new website, we’ll be working with Sushi Wales to promote the brand and develop an ongoing digital marketing strategy.
"This involves building intelligent campaigns that aim to reach potential customers as they're able to place orders in their area, This is an exciting project to be involved in, and we can’t wait to see the plan in action.”