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The Sun reduces losses with cover price hike as The Times boosts subscriber numbers

The Sun's turnover fell from £305.2m to £296.3m in the year to 30 June, 2024, while The Times' finances have remained broadly the same during its latest financial year

The Sun

The Sun has managed to reduce its pre-tax loss, thanks to an increase in cover price which helped counterbalance declining newspaper sales.

Separate accounts for The Times reveal that its financial situation has remained largely unchanged during the most recent financial year, while TalkTV continues to suffer significant losses, as reported by .

Both newspaper groups and the now-online TV channel are part of the larger News º£½ÇÊÓÆµ group, owned by Rupert Murdoch.

The Sun, which files its accounts under News Group Newspapers with Companies House, cut its pre-tax loss from £65.8m to £18m in the year ending 30 June, 2024.

During the same period, its turnover dropped from £305.2m to £296.3m.

Over the course of the year, The Sun's º£½ÇÊÓÆµ online digital audience decreased from 23.8m to 23.4m.

The newspaper attributed the fall in turnover to "driven by structural declines in the print market and the volatility of social platforms' approaches towards news content, which negatively impacted both print and digital advertising revenues," which adversely affected both print and digital advertising revenues.

However, The Sun noted that circulation revenue benefited from a cover price increase during the year, which helped offset volume declines.